Here is yet another classic advertisement published back in 1960’s “No Black Tie Black Tie”. You see a full length Nehru Jacket, made of brocade to give that perfect shine and richness to your clothing.
Sammy is particular.
He knows we don’t manufacture suits. We make them. Much the way a Savile Row tailor makes his.
Mostly by hand. We hand-cut the cloth. Then we shape it. And paste it. And sew it. And button-hole it. By hand.
In all we put an average of 30 more hand-shaping into our suits than you’ll find in other suits that cost as much. Or more. Why? Because it’s the only way to be sure that the suit will lit. Precisely.
So when a friend asks Sammy who his tailor is, he tells them. When they ask Sammy about his Nehru sul he tells them he had it made. And he’s not putting them on.