Men’s Drool Wear: Berry Berry Good!

Like everyone else, even we love it when media talks about us. And last couple of weeks has been exceptional as we received the much needed attention from media house across the country. We are right now sharing with you, our coverage in the The Telegraph Newspaper, covered by Ms. Chhandosree, on 14th August 2015.

We would like to thanks the Chief Editor and Ms Chhandosree for publishing the story titled “Berry Berry Good: Men’s Drool Wear”” in their News Paper on 14th August 2015. We appreciate their willingness to publish a candid article on how age has never been a deterrent for me to start something new in life and how Arti’s dream to be an Entrepreneur came true.

We feel passionate about the support extended by you and are grateful to you for allowing our voice to be heard. These stories will definitely inspire many more young minds in the country and world. Again, we thank you for having our story in your Newspaper.

Telegraph t2 Page 1 14.08.2015-page-001 Telegraph t2 Page 7 14.08.2015-page-001

Press Release: End of Season Sale 2015

Press Release
Mulberry Lifestyle
End of Season Sale 2015

50% DiscountIndia, 27th July 2015: Mulberry Lifestyle, an upcoming fashion label started by Arti Poddar, had successfully launched its online store and Spring Summer 2015 Collection of Nehru Jackets back in January 2015. The company has been making waves in the online retail world for its premium quality Nehru Jackets and is selling to its customers across length and breathes of India.

Every jacket made by Mulberry Lifestyle bears the hallmark of quality workmanship. These jackets are made with automatic and semi automatic Japanese machines, using carefully selected fine quality fabrics. Made out of natural fabrics like silk, cotton and linen, and also more vibrant fabrics such as velvet and brocade, the jackets are currently available in over 40 colors ranging from earthy pastels to richer hues.

The product listed on the Online Store are now on Sale!
“End of Season Sale 2015”
Up-to 50% OFF on Entire Collection of Nehru Jackets

We are glad to inform, that we have put the entire range of Nehru Jacket listed on our Online Store, on Sale. The sale is titled “End of Season Sale 2015” and attracts discounts up to 50% on our Jackets. The best selling Jackets, from our Spring Collection 2015, attract maximum discount of 50%. These Jackets are made of premium quality European Linen sourced from Linen Club, Jayshree Textile and are now priced at Rs. 3250/- after 50% discount. Other Jackets which are made of Silk, Indian Linen and Velvet are also on sale.

The Pocket Squares launched earlier this year, is also on sale with a discount of flat 50% and is available in solid colors as well as prints.

The sale is across all products listed on our Online Store and can be purchased by customers across length and breadth of India. During the Sale, we will also be providing Free Shipping to our customer across India with the facility of Cash on Delivery where in customer can pay cash at the time of delivery.

For more information, please contact:
Mrs. Arti Poddar
Mulberry Lifestyle (Display & Sale Studio)
101, Raghav Apartment,
Beside Tanveer Petrol Pump,
Purulia Road, Ranchi, Jharkhand.
Phone: +91-97080-39200

Nehru Jacket: At home anywhere in the World

The Nehru jacket has gone a long way. It had its ups and downs.

The jacket was originally called “Bandh Gale Ka Coat” or “Closed neck Coat”. Its first appearance was in the 1940s, but it became more prominent when the first Prime Minister of India, Jawaharlal Nehru, did some public appearance using the style. From then on the hip-length with a mandarin collar jacket style was called ‘Nehru’ jacket.

Before it become popular globally, the so-called jacket was just a simple shirt over a kurta and is under any style of coat. It was exclusively for men. Presently, the Nehru jacket can already be worn by women; the jacket became shorter and more refined or tailored; but the main design – fitted style with mandarin collar – remained the same.

The fame of the Nehru jacket went sky high when four British good-looking guys wore their Nehru jacket in a concert. The Beatles first appeared using the jacket in 1965 at the Shea stadium. Yes, the gals can’t seem to get enough of them; and yes the paparazzi kept clicking. But it was the fashion experts who noticed that something is different. Different and nice! The group once again used the style in another concert, thus making the sixties the golden years of the Nehru jacket.

From Hollywood to Bollywood!

After the Beatles, other big artists followed the trend. Some well-known international artists like Frank Sinatra, Sammy Davis Jr., Johnny Carson, Sean Connery as well as fictional character Dr. Evil (Mike Myers) in the movie Austin Powers were seen using the Nehru jacket.

Bollywood stars like Aamir Khan, Ranbir Kapoor, Sanjay Dutt and Saif Ali Khan also showed their support. Meanwhile, noticing that the jacket has influenced both Indian and international stars, fashion guru Anita Dongre called the Nehru jacket a ‘classic’.

It’s Back!

Like any other fad, the popularity of the Nehru jacket died down after a few years. People wearing the jacket are now called ‘old-fashioned’ or ‘frozen in time’. But in the fashion world the out dated style can turn to a gigantic hit in a manner of minutes!

Nehru jacket style returned in the nineties when it started showing up in fashion magazines. In fact, well-known fashion designer Ermenegildo Zegna came up with his ‘guru suit’ in 2002. The suit showed the comeback of the Nehru jacket. Even political leaders showed their renewed interest with the style. In 2001, US Bill Clinton wore a suit with the Nehru jacket style in a public gathering. And, in 2011 Chanel presented their Paris –Bombay collection with the Nehru jacket style as the star of the show.

Change in the Nehru jacket style was inevitable. Fabric materials went from simple linen to cotton, velvet, tussar silk and brocades. Intense patterns and designs as well as sophisticated embroidery were also included. The younger generation also changed their color preference. From traditional colors like black or grey, the Nehru jacket can now be seen in pastel colors like chrome yellow and sky blue.   Meanwhile, Nehru jackets for women have shorter sleeves, bolder patterns and the length may be waist length or knee length.

The enigmatic Indian fashion became more appealing in time. Just last year at the New York fashion week, Marchesa showed an Indian inspired Spring/Summer collection.

So while it’s still around, let us all enjoy the monomania over the Nehru jacket from India. Hey you! Got your Nehru jacket on???!