Charisma of Tussar Silk

If you own even half a dozen Nehru Jackets, we won’t be surprised at all if a Charismatic Tussar Silk Jacket is one of them. From family functions to weddings, men wear Tussar Silk Jackets with absolute pride. But while these Jackets are easy to come by, not many men know enough about this variety of silk. So if you already own a few or are planning to buy a Tussar Silk Jacket, there’s no time like now to learn all about them.

  1. Desi Tussar silk are also known by the Sanskrit name, Kosa Silk. They are made from silk that is produced from silk worms that breed on wild forest trees, not mulberry trees.
  2. A lot of India’s Tussar silk Jacket production happens in Jharkhand & Bihar. In fact, the silk weaving industry in this region goes back over a century! Hence, Jharkhand Silk Jackets are just as popular.
  3. Tribal women who are trained in the art of Tussar Silk weaving can produce about 10 metres of the silk cloth in around three days.
  4. Though cheaper than mulberry silk, a genuine Tussar silk Jacket will still cost you anywhere between Rs.3000 to Rs.4000.
  5. While Tussar is more textured than mulberry silk, its shorter fibers make it less durable. That said, the porous fabric makes Tussar a comfortable choice even in our warm Indian summers.
  6. Tussar silk Jackets have a natural dull gold colour, which make them a great choice for Indian weddings. We wouldn’t be surprised if you already have a few embroidered Tussar Jackets with nature-inspired motifs in your own wardrobe.
  7. Tussar silk Jackets are delicate and need to be dry cleaned only. Store them in muslin bags to allow the fabric to breathe.
  8. The test of a genuine Tussar Jacket is to burn the edges slightly. If it smells like burnt hair rather than just leaving a solid residue, you know you have an original.

Poster 25

The Prime Jacket of India

Get into the Patriotic Spirit this Republic Day, wear the Prime Jacket of India. Yes, the Jacket which has been worn by the first Prime Minister of India Pandit Jawahar Lal Nehru till the current Prime Minister of India, Shri Narendra Modi.

Nehru gave Jackets its name by wearing it often in public meetings and international trips, whereas Beatles and James Bond gave it much needed global acceptance, Modi added the vibrant colors to the Jacket. From shades of Grey to the beautiful vibrant pastel shades, that Jacket has seen all over the decades.

It is one attire for Indian Men, which when worn, makes you feel like a proud Indian. So get your wardrobe ready for the Republic day and wear a classy Nehru Jacket.

Prime Jacket of India

Men’s Drool Wear: Berry Berry Good!

Like everyone else, even we love it when media talks about us. And last couple of weeks has been exceptional as we received the much needed attention from media house across the country. We are right now sharing with you, our coverage in the The Telegraph Newspaper, covered by Ms. Chhandosree, on 14th August 2015.

We would like to thanks the Chief Editor and Ms Chhandosree for publishing the story titled “Berry Berry Good: Men’s Drool Wear”” in their News Paper on 14th August 2015. We appreciate their willingness to publish a candid article on how age has never been a deterrent for me to start something new in life and how Arti’s dream to be an Entrepreneur came true.

We feel passionate about the support extended by you and are grateful to you for allowing our voice to be heard. These stories will definitely inspire many more young minds in the country and world. Again, we thank you for having our story in your Newspaper.

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Nehru Jacket: Wardrobe Essential

Nehru jacket is the most versatile piece of clothing in any men’s wardrobe. You can wear it for any occasion such as wedding, a casual brunch, a business meeting, pooja, a cocktail night, etc. The jacket can be paired with kurta-pyjama, Jodhpuri pants, trousers, tweed pants, chinos or jeans for a great stylish look. Another advantage of the jacket is that it hides belly fat/ flabby stomach, which is a common problem in middle-aged men.

What did the New Chief Minister of Jharkhand wore for his swearing ceremony? Nehru Jackets of course!

Nehru jackets have been in fashion since a very long time, and its hit stint in politics is also not a recent story. But hang on, the fashion might have started way long back, but it is still not gone! In fact, it is still very fresh in India and has jazzed up with many current styles and colors to give it a more modern look.

This was best proved by the recently elected Chief Minister of Jharkhand – Senior Bharatiya Janata Party leader and five-time legislator Raghubar Das, who wore a dazzling red Nehru jacket to his swearing in ceremony and looked very smart in every inch of it. And it was designed none other than by Mulberry Lifestyle, of course!

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Although the current political fashion icon, who wears his own versions of Nehru jackets too, Prime Minister Narendra Modi was absent from this event due to bad weather, Das left no stone unturned in proving that he is a fashion icon himself.

Modi’s version of Nehru jacket has become a staple part of Modi’s look now and he wears this look everywhere he goes. His sense of style is so influential that even the Chinese President Xi Jinping adopted this simple, yet elegant attire and was seen sporting the “Modi look” on his earlier Sabarmati visit to India.

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What distinguishes the Nehru Jacket from a normal suit jacket is its mandarin collar, which was originally a part of the court dress in northern India. This collar is a short (1-2″ / stand-2-5 cm) stand-up collar that is not turned down and does not feature a lapel.

Everyone seems to be loving this style and this fashion is picking up in India at a fast pace.

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And not only politics, this subtle piece of fashion is capturing every scene of life these days. More and more young crowd is seen wearing Nehru jackets teamed up in very stylish ways in Indian weddings. Just teaming up the Nehru jacket with a traditional kurta pyjama and some or a formal shirt and a pair of well-tailored trousers can do wonders in the wedding attire, especially for men. But do not smile so soon! Ladies can carry off a Nehru jacket just as well. Just put on some light make-up and cool funky jewelry with the Nehru jacket and every one at the wedding would be turning again and again to admire you!

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 There is no other piece of clothing that is as versatile as Nehru jacket. From politicians to actors, guys and girls alike, students and young crowd giving it their own funky punch and of course, Nehru jackets are a favorite winter attire too. It is simple, comfortable and elegant and it will never go out of style. They are pure unadulterated classic attire that can be pulled off with anything and everything. So do not hesitate and buy the jacket now!

Support your elected leaders and buy a Nehru jacket for yourself!

Modi’s new twist to the Nehru jacket

The craze for Nehru jackets seems to climb the fever more and more with each passing day. And with winter being started in full bloom, people are getting more oriented towards getting a Nehru jacket for themselves. Our Prime Minister Narendra Modi is in no manner behind in this fashion trend! He has been seen wearing a Nehru jacket styled clothing more often than not. Modi is the new political fashion icon and he is leaving no stone unturned in making a mark with his sense of style and grace. He is obviously giving the classic Nehru jacket a twist of his own. The Nehru jackets that he wears are being called the Modi jackets and there is a lot of demand for those in the market.

The Modi jacket is a revised version of the classical Nehru jacket. Instead of being short and made of khaki, it is made of silk and has half sleeves and also its length extends up till the waist. These “jackets” are more of kurtas and they are smart and cool and have made Modi to be on the fashion map. This attire has been designed by Modi’s personal tailor Bipin Chauhan, the owner of the clothing line Jade Blue. He is also planning to promote the Modi jacket in Britain, US and Southeast Asia. Of course, people love this look all over the world and Modi is being stated as the most fashionable Prime Minister that India has ever seen!

The Modi jacket has become a staple part of Modi’s look now and he wears this look wherever he goes. His sense of style is so influential that even the Chinese President Xi Jinping adopted this subtle attire and was seen sporting the “Modi look” on his recent Sabarmati visit to India.


Modi jackets have captured the market by a storm and are here to stay. The common people want this jacket to be a part of their identity too and the demand for this piece of clothing is witnessing a sharp increase with each passing day.

Just like Nehru jacket, the Modi jacket or kurta can be worn with anything and for any occasion. Be it a wedding, a business meeting or casual hanging out with friends, it will give you a stylish look with the essence of simplicity very much intact.

NaMo can very easily become a fashion line while the Prime Minister is busy capturing hearts around the globe with his impeccable sense of fashion and style. Many fashion gurus across the world are highly impressed by Modi’s little twist to the evergreen Nehru jacket and are more than willing to promote the look in their countries too.

Now we can only hope that our Prime Minister continues to dazzle us with his twists to conventional styles and keeps on inspiring us to try something new and great!

Fashion: Is it A Modi jacket or A Nehru jacket?

When people mention the word fashion, most would think of high heels, make-up and clothes that are extraordinary looking for women. Only few people would really think about men. And, why is that? People believe that men are too busy to even think about fashion. Is that true?

Well, that is not the case for the Prime Minister of India, Narendra Modi. He is one political leader who believes that you have to look good even when you are dealing with national issues. You will never see Modi in a public appearance using shabby clothes. Always in his neat and crisp kurtas and jacket, fashion gurus can say that Modi is not just serious with politics, but also with his fashion taste. Most of the time Modi would be in his half-sleeve kurtas and slim fit ‘Nehru’ jacket that shows a row of buttons in front and a mandarin collar. What makes his style different is his color preference. The Prime Minister prefers rainbow inspired kutras or jackets. You will see him using chrome yellow, sky blue, red, light orange or peach attire. The first prime minister of India, Jawaharlal Nehru only used traditional colors such as black or grey.

Moreover, it is very interesting to note that fans or followers and even cabinet members of Modi show their solid support by using the same style. In Sarojini Nagar marketplace, hundreds of jackets are seen hanging in every boutique. The style of Modi is so popular that the ‘Nehru’ jacket is now called the ‘Modi’ jacket. The sales of the jacket style have reached 100 percent according to Lakshman, the person-in-charge of Khadi Gramodyog Bhavan.

Everyone may be demanding for the Modi style and color, but old timers will always call the jacket ‘Nehru jacket’. Aside from his political work and success, the jacket will always be the legacy of Jawaharlal Nehru simple because he was the first to use it.

Be as it may,  a lot of Indians should say thank you to Modi for making the Nehru jacket well-known not just in India but around the world. According to Vogue India editor Priya Tanna it is very rare to see “such a strong convergence between what a politician in India stands for and his clothing.”

Modi did not just influence the political arena, but also the fashion and movie world. Chanel and other big names in fashion presented their own take in the Nehru jacket. Just last year, Marchesa proudly showed their Spring/Summer collection at the New York fashion week. Their collection was Indian inspired. In showbiz, big movie stars, like Sean Connery and Mike Myers, were also seen sporting the style.

Meanwhile, the latest political leader seen using a Nehru jacket is Chinese President Xi Jinping. When Jinping visited India last September, Prime Minister Narendra Modi presented a Nehru jacket as a gift. The Chinese president used the jacket with his white shirt when they toured the Sabarmati Ashram.

So whatever the name, be it “Modi’ jacket or ‘Nehru’ jacket, one thing is sure the slim coat with buttons and mandarin collar will never die. It may fade a while, but it will never die because it is a timeless classic!

The International and National Icon: The Jacket Beyond Time – Nehru Jacket

The ‘Nehru jacket’ is now living without boundaries. Conquering both the political and fashion world, the jacket was first proudly worn by Jawaharlal Nehru, the very first Prime Minister of India. Its popularity started in the 1960s, but is still part of the Indian latest style up to this day – thanks to their latest Prime Minister Naredra Modi. The two jackets really look the same. Both jackets have mandarin collars, comfy, but tight fit and a row of buttons in front. The Nehru jacket is more formal-looking because of the traditional colors used like brown, black or grey. While Modi prefers the more unconventional colors like chrome yellow, sky blue or other pastel colors.

Today, the jacket takes a new level. The Bharatiya Janata Party (BJP) members turned the jacket style as part of their uniform. In fact, the way to show your loyalty to Prime Minister Modi is by using the said jacket style.

But using the unique style was already done even before the birth of BJP. Well-known singers and bands like Frank Sinatra, Sammy Davis Jr., Monkees and the Beatles all used Nehru jackets in their concerts in the sixties. Sammy Davis Jr. even stated that he is a proud owner of 200 Nehru jackets. Moreover, the jacket style gets featured in some movie greats like ‘Dr. No.’ and ‘Austen Powers.’

But the biggest change happened when fashion gurus made a daring move. They made their own unique artful conception for women! All thanks to couturiers like Tarun Tahiliani, Raghavendra Rathore, Abu-Sandeep Khosla, Rohit Bal, Vikram Phadnis and JJ Valaya. In fact, well-known Chanel presented their own sophisticated style of the jacket in their Paris-Bombay collection last 2011.

More Style, More Colors!

Aside from choosing bright or pastel colors for his jacket, Naredra Modi also made some changes in the kurtas style. Instead of sticking to plain white full sleeve kurtas, Modi opted for a more contemporary and casual colored and half-sleeve kurtas. According to Bipinbhai Chauhan, the personal tailor of the Prime Minister, Modi believes that kutras can have other colors as well as style.  With the ‘new kutras’ style, Jade Blue clothing line managed by Chauhan has sold more or less 35,000 pieces in different outlets all over India. It costs around Rs 995 to Rs 2,500.

‘NaMo’ Online!

In 2012, a NaMo online store opened. It is more than jackets and kutras; if you can’t get enough of NaMo products, you can check them out online. As of today, they also sell koti or sleeveless jackets, pen drives, t-shirts and stationery products. Their goodies are under three leagues: Namo Tech, Namo Mantra and Namo Lekh. The brand likewise sells butter milk and has opened some NaMo tea stalls.

But that is not all! Here is more good news! The online store proudly introduces their own pain balm called ‘Dard anek, ilaj ek’ or ‘one that cures many pains’. According to NaMo Store spokesperson Manish Saini, the balm can cure headache, body ache, nasal and cold congestion. Saini added that the product “metaphorically represents the quality of NaMo (Naredra Modi) where his is the answer to all of the country’s woes.”

Their newest product is available online or at any of their 1,000 retail stores all over the country.

Passion for the ‘Modi Style’ Fashion: Nehru Jackets All the Way!

Fashion in Politics? Why not! If your job entails a lot of public appearances, it is best to look good. Being fashionable might be an additional requirement if you are a politician. In fact, there are some political leaders who are also fashion trendsetters. To name a few, Chinese leader Mao Zedong started the Zhongshan suit. Cuba leader Fidel Castro also started the use of track suits. The eye glasses worn by Sarah Pallin every time she appears on national TV could also be considered a fashion starter.

In India, a stylish jacket called ‘Nehru’ was first worn by their first Prime Minister Jawaharlal Nehru. It is a hip length coat with a mandarin collar. Because of its elegant appearance the Nehru jacket had its own transformation. Other political leaders seen using Nehru jackets are Australian Prime Minister Tony Abbott and former US President Bill Clinton.

From Nehru to Modi fashion …

The ‘new’ Nehru jacket is well presented by India’s latest Prime Minister Narendra Modi. Last September, Modi visited the United States wearing his bright-colored Nehru jackets. His fashion statement has also influenced his Cabinet members. In fact, some people changed the name of the jacket from Nehru to Modi jacket. Former Congressman Natwar Singh even called it a ‘sartorial choice’. Modi’s jacket collection is open or buttoned up in different bright and pastel colors. Modi proudly wears them during foreign visits. But according to Modi’s personal tailor, Bipin Chauhan, Modi never wears green Modi jacket because green is the color of Muslims.

Today, the Modi style is not just part of the Indian fashion, but has conquered the fashion industry globally; with some modifications of course. First, the Modi jacket style became unisex. Both male and female can now use the jacket as part of their own fashion taste. The length of the jacket for women may vary as well as the pattern. Women prefer bolder, brighter patterns with the sleeves made shorter. While men now choose pastel colored jackets like pink, baby blue and mint green.

To make the jacket stand out they also use stylish buttons and pockets. The jacket can go with a half-sleeved Modi kurta and a matching pajama for a more refined look. It can have single or double vents and may use materials like cotton, vinyl, velvet, sharkskin or wool. For a more contemporary appearance and to make the collar stand erect a hook is used. The jacket may or may not have pockets with stylish buttons.  If with pockets, the style is slanted or sided. Some Indian men also use their jackets with the dhoti pants or the Jodhpuri pants. The pants may have some pleats or none at all. And, to complete the wardrobe one can wear the Rajasthani juttis or Punjabi juttis.

Chauhan gets credit for the ‘Modi’ style of fashion. He owns Jade Blue clothing line and plans to penetrate the fashion industry in Britain, Southeast Asia and United States. The Modi fashion style is so popular today that it even has its own website –